L/O

We believe that impactful creativity is crucial for business success and essential for future growth. In today's world, integrating creative solutions into business strategies is a must, and commercial design should be more innovative and imaginative. Guided by this belief, we are committed not just to generating bold ideas but to blending experimental and challenging concepts with the realistic numbers, phases, and structures of enterprises, creating captivating and high-quality work.We believe that creative solutions should be accessible and most effective for small local businesses. This belief stems from our approach of learning from the history and culture embedded in the land, envisioning the future, and pushing the boundaries between creativity and business. Such an approach maximizes effectiveness for small local businesses. As a creative agency, we not only manage multiple businesses ourselves, thus broadening the recognition of the importance of design management, but also fulfill the roles of a laboratory and research center, continually crafting cutting-edge creative solutions.

is an Creative Director / Spatial Designer / Product Designer
Born in Osaka and currently based in Niigata, Yoshihito Katata began his career in product design at a design office after graduating from university. He later joined the planning, development, and design department of a manufacturing company in the Tsubame-Sanjo area of Niigata, focusing on kitchen tools and cutlery. During this time, he was deeply involved in hands-on design and manufacturing, leading initiatives in process improvement and corporate branding.
In 2014 , he founded KATATA YOSHIHITO DESIGN, providing creative consulting services nationwide. Since 2020 , he has also served as a consultant for Nakagawa Masashichi Shoten, supporting traditional craft industries throughout Japan. In 2024 , he was appointed as an outside director of Hotta Carpet. In the same year, he co-founded the creative unit L/O with Hiroaki Nakano.
Today, he provides creative consulting from a holistic business perspective for projects across Japan, from Hokkaido to Okinawa, while continuing to be active as a product and interior designer.

Awards
-NY ADC (The ADC Annual Awards ) | Gold (2 times)
-D&AD | Wood Pencil
-Dezeen Awards | Winner / Shortlist
-Monocle Design Award | Winner
-Design Anthology Design Award | Winner
- Frame Awards | Silver (3 times)
- Red Dot Design Award | Winner
- iF Design Award | Winner
- AZ Awards | Finalist / Honoree
- Architizer A+ Awards | Finalist
- Créateurs Design Awards | Finalist

is an art director and designer. Born in niigata prefecture in 1981 and currently residing in Niigata City. After graduating from university, self-taught in graphic design and web design. Since 2015 , has been a member of Three Co., Ltd., participating in numerous projects. In 2024 , co-founded the creative unit L/O with creative director Yoshihito Katata. Specializes in branding design, and works with a diverse range of clients across Japan, including music, art, manufacturing, startups, and creative studios. Engages in a wide range of creative activities, from production to art direction and graphic design, with a focus on web design.